电视交友节目《非诚勿扰》热播的冷思考

Cool Thinking on the Hot Broadcasting of TV Dating Show "If You Are the One"

2010年初以来,以全新形式亮相的电视交友类节目重出江湖,称得上荧屏一大看点:无论是湖南卫视的《我们约会吧》,还是江苏卫视的《非诚勿扰》,极为相似的节目形式却同样吸引了众多的观众,自它们开播以来便屡创收视新高。其中《非诚勿扰》刚扩版为一周两期,就"不负众望",其收视率蹿到了2.61%。电视交友节目往往因为形式新颖、内容极富个性色彩而深受观众的喜爱,但同时,电视交友节目的热播背后所面临的问题,也引起广泛的关注。本文通过分析电视交友节目的发展及其节目《非诚勿扰》热播的原因,透过浮华的表面,探究背后所存在的一些问题,并针对所探究的问题总结了几点意见。

The dating shows, ＂Let＇s Meet＂ by Hunan TV, ＂If You Are the One＂ by Jiangsu TV, have caughtlots of audience since the beginning of 2010, and the audience rating is mounting to zenith. ＂If You Are the One＂ has changed from once a week to TV shows have attracted people twice a week, and the audience rating increases to a remarkable 2.61%. Such attention, because of their new forms, contents, and full of personality colors. Simultaneously, the problems hide behind have been largely concerned. Therefore, this article tries to speculate such problems and summarize through analyzing the development of such TV programs a few conceits for them in TV show. and the reasons why they are so popular,