我国体育产业链构建的SWOT分析与战略思考

SWOT Analysis and Strategic Thinking About the Construction of China's Sports Industry Chain

体育产业在我国已经有了相当的发展时间,但是将体育产业作为链形式进行深入发展和研究,还几乎是一个空白,文章对我国体育产业链的概念和内容进行了讨论。通过SWOT分析方法,对我国发展体育产业链存在优势(Strengths)、劣势(Weakness)、发展机遇(Opportunity)和威胁因素(Threat)进行了可行性性分析,为我国体育产业链的形成和发展提出了相应的战略思考与建议。

Sports industry in China has had considerable development, but the development and research of sports industry as a chain in depth is almost a blank. China~ sports industry chain concept and content are discussed in this paper. Through SWOT analysis on the development of sports industry chain in China, the author finds that there exist advantage （Strengths）, disadvantage （Weakness）, development opportunities （Opportunity） and threats （Threat）, conducts a feasibility analysis of the formation and development of China＇s sports industry chain, and proposes corresponding strategy and suggestions.