笔墨当随时代——标志设计的时代性探究

With the Era of Pen and Ink When——The Era of Inquiry Logo Design

标志的发展是基于经济和社会发展的。在社会发展的同时,标志也必须紧跟随时代的步伐,无论是思维、制作技术还是材料上都要展现时代的气息。对于不符合时代特征的标志要进行再设计,使它在更有新意的同时,更加规范化、系统化和国际化。从而使企业在激烈的竞争中树立良好的品牌形象。标志时代性的发展也同时要求设计师在理念、技术上具有超前意识,符合大众审美潮流。只有这样,标志才能更好的在新时代下以个性化、人性化的模式服务于相关行业。

Logo development is based on economic and social development. In social development, signs must also bear in pace with the times, whether it is thinking, production technology or materials to be displayed times in the air. Do not meet the characteristics of the times to re - sign design, while making it more innovative, more standardized, systematic and international. So that enterprises in the fierce competition set a good brand image. The development of signs of the times and requested designers ideas, technology has advanced, in line with the trend of popular aesthetic. Only then can a better mark in the new era in personalized, personalized service in the relevant industry model.