内向型国际化背景下我国流通企业国际竞争力研究

A Research on the Competitiveness of Chinese Local Circulation Firms under the Background of Intra-Internationalization

我国流通业全面对外开放,外资流通企业进入之后产生了"鲶鱼效应",促进了国内流通产业的竞争及业态的多样化,优化了中国流通产业结构,提升了中国流通企业的管理与技术水平,但同时,也使国内流通企业面临着国际化竞争的严峻考验。为此,应确立流通业在国民经济中的战略地位,取消外资流通企业的"超国民待遇",健全和完善流通法律体系,培育大型本土流通企业集团,保护本土中小流通企业,鼓励有条件的本土流通企业实施海外扩张战略。

With the opening up in China’s circulation industry and more and more foreign circulation enterprises entering China’s market,there is the catfish effect emerging which helps promote the competition within domestic circulation industry and the diversification of the pattern of operation,optimize China’s circulation industrial structure,improve the level of management and technology of China’s circulation enterprises.But as the same time the entry of foreign circulation enterprises makes us to be faced with severe test brought by the internationalized competition.So,we should establish the strategic position of circulation industry in national economy,remove the foreign circulation enterprises’＂super citizen treatment＂,improve the circulation law system,cultivate more local circulation groups,protect the local small and media circulation enterprises and encourage and support more local circulation enterprise implementing the strategy of expanding.