摘要
企业战略管理的最终目标是为了维持企业的长期生存和永恒发展。通过分析产业生命周期的动态变化,分期探讨基于产业生命周期的企业战略管理的具体方式与方法。在产业生命周期的不同的时期,企业必须采取不同的经营战略,企业的战略管理呈现出与产业生命周期密切相关的特点。研究基于产业生命周期的企业战略管理,对处于产业生命周期中的企业具有重要的意义。
The strategic management of corporation having been aimed at running and growing continuously.The dynamic statement of industry life cycle has been analyzed for researching the methods and modes of the strategic management of corporation in different periods.The different stratagems have been used in different phases of industry life cycle and the characteristic has been revealed that strategic management of corporation has relationship with the industry life cycle.The research in the strategic management of corporation has key role for the corporation in industry Life Cycle.
出处
《兰州学刊》
CSSCI
2010年第9期66-69,共4页
基金
上海商学院博士教师启动经费项目资助
关键词
产业生命周期
企业
战略管理
Industry life cycle
Corporation
Strategic management
