从认知的角度看商务英语中“商务是人”的隐喻映射

A Cognitive Study of Metaphorical Mapping of the Expression of "Business is Human" in Business English

商务英语是在商务场合实现人际交流和沟通的常用语言。隐喻是人类认识世界和掌握世界的常用手段和方式。在处理商务领域中的难题时,隐喻是一种很有效的办法,它不仅可以使交流更简洁、生动、形象,还可以增进人际关系,强化沟通效果。

Business English is a common and appropriate language used for interpersonal communication in business.Metaphor is a general method used by human beings to probe into and govern the surroundings.In dealing with the knots in business,metaphor performs well.It makes the communication more brief,vivid and visual,and promotes interpersonal relationship and intensifies its related results.The paper puts its stress on how business expressions connect the zoetic human beings and lifeless business activities,and whether there is certain cognitive mechanism by exemplification.