企业广告投放费用模型研究

Research on the Model for Enterprise Investment in Advertisement

利用相关假设条件构造了一个广告费用投放模型,对其中一些因素进行了公式化分析,进而得出一个重要结论:广告费用的投入存在一个最优的投入量,该值与产品生产成本和售价息息相关。企业做广告时不要盲目夸大广告作用,应制订合理的广告预算,选择合适的广告媒体。

This paper builds an ordinary differential model for advertisement investment based on some hypothesis,and makes qualitative research for some factors. And it is found that there is an optimum investment in advertisement which relates to production cost and its price. If the enterprise invests much more than the optimum,maybe it will get less profit. According to this conclusion,this paper puts forward some proposal and ideas,hoping that it would supply the entrepreneur with a new idea on investment in advertisement.