初论演艺活动在旅游规划中的应用

The Application of the Perform Art Activities in the Tourism Planning

该文初次探讨了演艺活动在旅游规划中的应用。文章着重关注当前旅游规划中尚无系统理论的热点问题,根据作者的旅游体验和感受,做出了系统的论述。从旅游区演艺的概念和特点出发,系统地对当前国内旅游区演艺活动进行分类阐述,之后分析了开展演艺活动对旅游区发展的意义,包括活跃气氛、传承文化、促进就业和经济发展、形成城市和旅游区的特色、供游人驻足休憩。在对乌镇、镇北堡影视城和印象刘三姐三个案例进行评析后,总结出旅游区设置演艺活动的原则。最后从五个方面归纳了旅游区设置演艺活动的基本方法。

This article discusses the application of the perform art activities in the tourism planning for the first time. This article focuses on the current hot issues in tourism planning. According to the author＇s travel experiences and feelings, I made a systematic exposition. This article starts from the concept and characteristics of performing art activities, and explains the current classification of the performing arts in our country. Than, I carried out an analysis of performing arts activities on the significance of the development of tourist areas, including the active atmosphere of cultural heritage, to promote employment and economic development, the formation the characteristics of cities and tourist areas, and open space for visitors to have a rest. On the base of analysis of three cases, I summed up the principles of setting the performing arts activities in the tourism areas. Finally, five aspects method in performing arts activities s in tourist areas are summarized.