摘要
CI,意为企业识别。当今,CI正导演着“架构企业的未来战略”并“逐步实现现代的经营战略”,决定企业能不能朝一个正确方向发展。经由MI企业理念识别,完成意识改革及体质改善;经由BI企业行为识别规范企业行为;经由VI企业视觉识别,贯穿企业理念,实现内外形象统一,实现现代尖端经营。CI以文化的观点,借势造势,提高沟通效率。导入CI,是组织完善,制度健全,活力发展的象征,籍由CI创造活性化的企业文化,增强向心力,确立适合新时代的识别形象。
CI means complex identification. Now CI is “putting up enterprise's future strategy” and “realizing modern business strategy in step”.CI determines if an enterprise can develops in a right way. MI finishs consciousness reform and physique improvement. BI gauges complex behaviour. VI transvers complex ideas,realizes the intergration of inside and outside image,and modern frontier business. CI improves communicating efficiency . Introducing CI is a symbol of perfect organization, perfect system and active development. CI creates a active com-plecuiture and defines an identification image fitted in new time
出处
《河南冶金》
1999年第3期42-45,共4页
Henan Metallurgy
