整体产品质量对品牌-顾客关系质量的影响被引量：2

Effects of Total Product Quality on the Quality of Brand-Customer Relationship

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摘要顾客对产品质量的感知是对整体产品的抽象判断和评价,不同于企业对产品质量的客观设计与预期。研究顾客对整体产品质量的感知判断标准及结构,对企业维系与顾客的长期品牌关系,实现顾客对产品品牌忠诚的市场效应,具有重要的现实意义。 Customer perceiving the product quality is a subjective judgment upon total product,which is different from the enterprise＇s objective design and anticipation.Study on customer＇s estimation criterion and structure to total product quality has important significance on holding together long-term brand relationship and realizing market effect that customer＇s loyalty to brand.

作者施娟李晓佳

机构地区吉林大学商学院

出处《商业研究》 CSSCI 北大核心 2010年第10期184-189,共6页 Commercial Research

基金国家社会科学基金项目项目编号:09BJY077 吉林省社会科学研究基金项目项目编号:2009B006

关键词整体产品产品质量品牌关系质量 total product product quality quality of brand relationship

分类号 F713.55 [经济管理—市场营销]

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