7Liu, Duen Ren. Integrating AHP and data mining for product recommendation based on customer lifetime value[J].Information and Management, v42,n3, March, 2005.
二级参考文献24
1Peter J P ; Olson, J C . Consumer Behavior and Marketing Strategy (Fourth Edition)[M], Mcgraw-Hill Book Co. 1996:117.
2Fishbein, M ; Ajzen, M . Belief, Attitude, Intention and Behavior:An Introduction to Theory and Research. Reading, MA: Addison-Wesley.
3Fishbein, M ; Manfredo, M J . A Theory of Behavior Change in Influencing Human Behavior: Theory and Applications in Recreatin, Tourism and Nature Resources Management, M. J Manfredo,Ed., 1992: 29-50.
4Nyer, P . Cathartic Complaining as a Means of Reducing Consumer Dissatisfaction[J]. Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 1999, 12: 15-25.
5Zeithaml, V.A., Berry, L.; Parasuraman, A.. The Behavioral Consequences of Service Quality[J]. Journal of Marketing, 1996, 60:31-46.
6Backman, S J ; J L Crompton. The Usefulness of Selected Variables for Predicting Activity Loyahy[J]. Lersure Sciences, 1991,13: 205-220.
7Jozee Lapierre, Pierre Filiatrauh and Jean-Charles Chebat. Value Strategy Rather Than Quality Strategy: A Case of Business-to-business Professional Services[J]. Journal of Business Research,1999, 45: 235-246.
8Jozee Lapierre, Pierre Filiatrauh and Jean-Charles Chebat. Value Strategy rather than Quality Strategy: A Case of Business-to-business Professional Services[J]. Journal of Business Research ,1999, 45: 235-246.
9Boulding, W.; Kalra, A.; Staelin R., Zeithaml, V. A.. A Dynamic Model of Service Quality: from Expectations to Behavioral Intentions[J]. Journal of Marketing Research, 1993 (Feb.) 30:7-27.
10Zeithaml, V A ; Berry, L ; Parasuraman, A . The Behavioral Consequences of Service Quality[J]. Journal of Marketing, 1996, 60:31-46.