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FAHP法的汽车服务企业服务质量评价研究 被引量:2

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摘要 模糊层次分析评价法能较好地将定性指标定量化,而汽车服务质量评价的绝大部分指标都是复杂而模糊的,因此,运用模糊层次分析评价模型可以构建出较合适的汽车服务质量评价模型。本文在分析影响汽车服务质量因素的基础上,运用模糊理论和层次分析法提出了汽车服务质量评价模型和研究方法,并运用该方法对实例企业进行了服务质量评价。
作者 李冠妮
出处 《汽车工业研究》 2010年第10期28-31,共4页 Auto Industry Research
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参考文献7

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