摘要
针对汽车营销学课程教学中存在的若干问题,以培养全面发展的应用型汽车营销人才为目标,分析教学的现状,总结教学改革内容,并提出了相应的措施,以丰富汽车营销学课程教学形式和内容,促进新形势下学生综合运用能力的培养,从而提升课程教学水平。
To solve problems in automobile marketing course teaching, the current situation of teaching reform was analyzed,the reform contents were summarized and appropriate measures were used.This kind of teaching reform can enhance course teaching,help to improve the students＇comprehensive application ability,and train the full-scale developed automobile marketing talents.
出处
《浙江交通职业技术学院学报》
CAS
2010年第3期53-55,59,共4页
Journal of Zhejiang Institute of Communications
关键词
汽车营销学
教学现状
教学改革
automobile marketing
teaching situation
teaching reform
