金融衍生业务风险管理及营销策略探讨

On Risk Management of Financial Derivatives Business and Marketing Strategy

在经济全球化迅速发展，投资日益国际化的今天，如果不能利用金融衍生产品的规避风险和价格发现功能，无论对一个国家经济和一个国际化的企业来说，都是巨大的风险。那么在经历过金融海啸后，中国企业对金融衍生产品的态度变得更加谨慎，银行要继续开展金融衍生业务应该如何控制其风险，又如何实现营销模式创新呢？

At the time of rapid globalization of economy and investment internationalization, it may be great risky for the economy of a country and an international enterprise if it can＇ t take advantage of the two functions of financial derivatives ： hedging risk and price discovery. After this world financial tsunami, most of the Chinese enterprises have become more cautious to financial derivatives. How can banks control the risks and achieve marketing mode innovation when they continue to develop the financial derivatives business？