摘要
"妈祖信俗"申遗成功,标志着妈祖文化成为全人类共同的精神财富。妈祖文化的对外传播变得更加重要。在调查的基础上,介绍了莆田妈祖文化网络传播的现状,对相关网站进行了分类,分析了存在的问题,并从传播学角度提出了建议,期望莆田妈祖网站能越办越好,以便更好地传播妈祖文化、弘扬妈祖精神、增加文化认同、促进民族团结和国家统一。
Mazu（the Goddess of the Sea） belief and customs has been successfully inscribed by the UNESCO on the Representative List of Intangible Cultural Heritages of Humanity,which indicates that Mazu culture has become a wealth shared by the whole world.Therefore,the communication of Mazu Culture is becoming increasingly important.Based on an investigation,this paper introduces and catagorizes Mazu websites in Putian,the hometown of Mazu,analyses their features and weakness and ends with some suggestions from communication studies perspective,hoping that these websites will play better roles in spreading Mazu culture as well as promoting the cultural identity among all the Chinese people over the world for the national unity and reunification.
出处
《莆田学院学报》
2010年第4期1-4,43,共5页
Journal of putian University
基金
福建省高校服务海西建设重点项目((2008HX01(1))
关键词
莆田
妈祖网站
视觉冲击中心
议程设置
文化认同
Putian
Mazu websites
visual impulse centre
agenda-setting
cultural identity
