浅谈传媒资本运营

Capital Operation of the Mass Media

以广电产业为例,探讨了我国传媒产业经营的必要性,政策延革、风险规避等,并在剖析这些问题的基础上提出了拓宽融资渠道、合理利用资金、优化媒介产业结构、增强传媒企业竞争力等途径,希望能对当前传媒产业的资本经营与运作起到实际的指导意义。

Taking radio broadcasting and television as an example,the paper discusses the necessity,policy reform and risk avoidance of business operation of the mass media industry in China,and based on an analysis on the above issues,proposes measures to broaden the financing ways,optimize the structure of the industry and strengthen their competitiveness,hoping to be helpful for the capital operation of the industry.