摘要
Every morning seas of red hats following flags and loudspeakers invade the once austere Forbidden City. Billboards across the country invite newly affluent Chinese to visit destinations both near and far： Chengdu, Istanbul, a ski holiday in northern Japan or perhaps the Swiss Alps. As China＇s younger, more net-savvy, generation has grown up, the 200 billiondollar travel industry has been migrating onto the Internet. Yet while the number of Chinese tourists is growing rapidly, only a surprisingly small percentage of them actually book their travel online.
