摘要
从目前市场上平板电脑存在的定位模糊问题出发,指出在设计之初对特定人群开展针对其生活形态及行为等分析研究的必要性,并基于群体文化学理论,探讨其在模糊前期对寻找产品机会缺口的意义,提出了运用群体文化学原理在平板电脑开发设计前期的具体应用程序与方法,为相关新产品机会缺口的寻找及产品定位,提供了可操作的方法和步骤。
Starting from the confused positioning of tablet PC in the market at the moment,it pointed out the necessity to analyze the lifestyle and behavior of specific groups at an early stage in the design.It discussed the significance of seeking product opportunity gap by using the theory of Ethnography at a fuzzy earlier stage.It also presented how to make specific applications by using ethnography principles in the early development and design of tablet PC.It can help to provide the operational methods and procedures for finding the relevant new product opportunity gap and product positioning.
出处
《包装工程》
CAS
CSCD
北大核心
2010年第20期1-3,10,共4页
Packaging Engineering
基金
北京市高等学校教育教学改革立项项目(PXM2010-014213-096781)
