传统元素在陕西特色旅游产品包装设计中的应用

Application of Traditional Elements in the Packaging Design of Tourism Products in Shaanxi

针对目前旅游市场上产品包装设计存在的问题与误区,以及传统包装形态研究缺乏较为系统完整的理论支撑的现状,以陕西传统特色旅游产品为研究对象,以包装设计的传统造型元素为立足点,通过例证、归纳的方法,对传统造型元素在陕西特色旅游产品包装设计中的应用进行研究,确立了陕西地域特色包装的艺术特点,为陕西非物质文化遗产、民间传统工艺及民俗旅游资源建立具有理论指导作用的支撑体系。

In view of the question and erroneous zone of product packaging design in the present tourist market,as well as the present situation that the traditional packaging morphology research lacks systematic and complete theory support. The tourism products of Shaanxi traditional character are taken as the research objects,and traditional styling elements of packaging design are taken as the standpoint.The application of traditional styling elements is researched deeply in the packaging design of Shaanxi traditional tourism products,and establish the art features of Shaanxi regional specialty packaging.At the same time,the oretical guidance to support system can be built for intangible cultural heritage,folk traditional technology and tourism resources in Shaanxi.