摘要
从解读旅游纪念品的含义入手,分析了国内旅游纪念品的现状,结合旅游纪念品市场发展远远落后于旅游业的问题,提出旅游纪念品已经成为有待于开发的巨大资源,并剖析了地域性文化对于纪念品及包装开发的特殊意义。通过对民族风情、地域特点等方面的论述,达到运用地域文化创意的手段来打造旅游纪念品及包装的鲜明个性,并将其作为突出特点和整体风格的目的。
From reading the meaning of souvenir,it analyzed the present condition of domestic souvenir.Combined with the development of souvenir market far behind the tourism,it put forward that souvenir had already become the huge resources that was treated to development,and analyzed regional culture for the special meaning of souvenir and packaging development.Through analysis of national customs and regional characteristics etc.,it aimed to use regional culture creativity to create clear personality of souvenir and packaging,which was the purpose of outstanding characteristics and whole style.
出处
《包装工程》
CAS
CSCD
北大核心
2010年第20期107-110,共4页
Packaging Engineering
