体育用品广告词社会价值研究

The Socio-cultural Value of Sports Goods Advertised Words

体育用品广告词具有突出的个性语言风格,并蕴含有丰富的文化内涵。重视语言的影响力,挖掘其内在的审美价值、教育价值、和谐发展价值、世界桥梁价值,将有利于提升体育用品广告词的社会文化价值,使之成为一种有效的传播体育精神,宣扬健康的人生观、价值观的语言载体,实现其价值的最大化。

Sporting goods advertised words have outstanding individual language style and contain rich cultural connotation.Emphasizing the influence of language,exploring its intrinsic value of aesthetic,education,harmonious development,and bridging the world will promote the potential social and cultural value of sporting goods advertised words and make it become an useful language carrier which can effectively spread the sports spirit,advocate healthy outlook of life and value to maximize the value of the words.