我国大学生对电视体育节目需求与动机现状分析

A Research on Chinese University Students' Needs and Motivation of Chinese TV Sports Programs

研究大学生群体对中国电视体育节目的需求和动机的研究,映射出当前中国电视体育节目的现状,为其发展提供一些参考依据和借鉴价值,表明我国体育节目必须尽快制定合理的适应日益"全球化"生存环境的发展战略;该研究对了解大学生在体育知识的掌握、进取精神的培养,促进终身体育意识的养成上都具有积极的意义。

The research on students＇ needs and motivation of Chinese TV sports programs reflects the current situation of the Chinese TV sports programs,and thus can supply valuable references for its development.The paper argues to work out feasible developing strategies for the TV sports programs so that they can be adjusted to the living environment under globalization.Meanwhile,the research works effectively on learning students＇ knowledge mastering,initiative cultivation,and the development of lifetime sport sense.