前瞻与启示:NBA联盟经营模式与CBA发展战略——一个基于新制度经济学的视角

On NBA League Business Model from New Institutional Economics Perspective

NBA是当今世界职业体育联盟中的一个成功典范,其独特的经营模式和科学合理的管理制度体现新制度经济学的相关理论。衡量一个职业体育联盟成功与否的标准主要有整体规模、竞技水平、赢利能力和融资能力等四个方面。运用新制度经济学的交易成本理论、产权理论、契约理论和制度变迁理论分别分析了NBA在组织结构、产权制度安排、经营方式和创新意识四个方面的成功经验。不仅在理论依据方面为CBA联赛的发展提供参考,也在实践经验方面为CBA的成长给出了一些有益的启示。

Today NBA is a successful example in the world professional sports league,whose unique business model and the scientific and rational management system reflect some theories of the new institutional economics.The main four criteria to measure the success of a professional sports leagues are the overall size,competitive level,profitability,brand competitiveness and financing capacity.By applying the theory of transaction cost,property rights,contract and institutional change,the writers analyze the four successful experience of NBA in the organizational structure,institutional arrangements of property rights,management methods and the sense of innovation.Not only does this paper give some theoretical reference for the development of the CBA,but also some useful inspiration for the CBA＇s future growth.