摘要
通过对实施名牌战略意义的阐述和名牌建设的分析,总结中国石油抚顺石化公司依托实施名牌战略的总体思路、实施途径以及所取得的成绩。
Based on the explanation and analysis of significance about actualizing famous brand strategy,the paper summarizes the overall idea and the implementing approach of Wushun Petro-Chemical Company of China National Petroleum Corporation in carrying out famous brand strategy,together with some achievements it made.
出处
《石油工业技术监督》
2010年第9期64-66,共3页
Technology Supervision in Petroleum Industry
关键词
品牌战略
抚顺石化
价值理念
可持续发展
brand strategy
Wushun Petro-Chemical Company
value concept
sustainable development
