从顾客让渡价值的角度看高职院校营销专业的“校企”合作

Deepening the School-enterprise Cooperation in Marketing Majors from the Perspective of Customer Delivered Value

我国高职院校的校企合作历来存在很大的问题,涉及方方面面。而从顾客让渡价值理论的角度来探讨如何实现高职院校营销专业更好地与企业合作,这是一个新角度,把企业看成是我们的顾客,运用营销学知识来指导我们展开校企合作。可以深入探讨如何有效地开展高职院校营销类专业的校企合作,把合作的企业看成学校的目标客户,运用由外(企业)而内(企业)的思维来解决企业在校企合作中被动的问题。

School-enterprise cooperation has always come across a variety of difficulties in most Chinese higher vocational colleges. Customer delivered value, which regards the enterprise as the school＇s customer, is a novel perspective on how to deepen the cooperation between the school and the enterprise. Cooperation is easier to be carried out with the guide of marketing theory. Under this theory, enterprise rather than the school is the target customer. In this sense, customer delivered value can help us change the passive situation of enterprise in the school-enterprise cooperation and thus promote and deepen the school-enterprise cooperation.