摘要
中国日化行业在经历了20世纪80年代短暂的辉煌之后,自90年代外资品牌进入我国日化市场以来,中高端市场几乎被外资品牌垄断。本土品牌只能在低端市场发展、举步维艰。因此从市场供需两个方面对本土日化品牌复兴崛起的现象和可能性进行研究,探究行业自身发展瓶颈,寻求拯救民族日化企业之路。
After the transitory brilliance at 1980s,the mid and high-end market of daily chemical industry in china was monopolized by foreign brands,the local brands can only wander up and down on the relatively low end market.So,it is necessary to study how to rising china daily chemical industry from supply and demand,the development bottleneck of industry,to find the way for saving china daily chemical enterprises.
出处
《贵州商业高等专科学校学报》
2010年第3期49-52,共4页
Journal of Guizhou Commercial College
关键词
本土日化
需求市场潜力
供给市场案例
发展瓶颈
Native daily chemical enterprises
Market Potentiality
Market case
Development bottleneck
