我国会展旅游产业链的打造策略研究

Study on the Construction of China MICE-Tourism Industry Chain

会展旅游的举办可以提高城市资源的利用率,为举办地带来巨大的经济效益,并且有助于提升举办地形象和知名度。会展旅游已成为世界各国广泛关注的旅游项目,但我国的会展旅游仍处于起步阶段,会展旅游产业链两大支撑产业—会展业和旅游业关系松散,制约了会展旅游的整体发展。加强会展旅游产业链的研究,扩大会展旅游联动倍增效应是目前亟待解决的问题。

MICE tour can improve utilization rate of city resource,bring huge economic benefits and develop the image and popularity of holding place.Now all the country in the world focuses on MICE tour,the new tourism program.MICE tour in China still exists many problems,the relation between tourism and exhibition industry still faces serious challenges,it blocks the development of whole exhibition industry.Our duty is to enforce the study of MICE chain.Enlarging MICE integrated multiplication effect should be emphasized.