肇庆旅游品牌营销的探讨

Brand Marketing for Tourism of Zhaoqing

肇庆作为优秀的旅游城市,应该打造出自身的旅游品牌。本文在分析肇庆旅游发展的特点并对肇庆实行旅游品牌营销的环境进行分析的基础上,从产品的属性、利益、价值、文化、使用者和个性等方面有针对性的提出了在肇庆实行旅游品牌营销的策略。

Zhaoqing is an excellent tourist city. It should he created its own tourism brined. This paper analyzes the characteristics of tourism development of Zhaoqing, and based on the analysis of Zhaoqing travel on the implementation of brand marketing environment,then focus on the implementation of tourism brand marketing strategy in Zhaoqing, from product attributes, interests, values and culture, users and personality and so on.