一部探索传媒价值取向的精品力作——评宋振文《电视传播价值论》

A Masterpiece Exploring the Value Orientation of Media——On Song Zhenwen's The Axiology of TV Communication

宋振文《电视传播价值论》一书从价值论的角度对电视传播进行了纵深研究,对电视传播价值之概念进行了新的缕析和界定,对电视传播价值的内容进行了分类阐述,尤其是对电视传播价值的实现问题提出了自己独到的见解。

The book The Axiology of TV Communication by Prof.Song Zhenwen studies TV communication deeply from the point of view of axiology.It analyzes and defines the concepts of the value of TV communication,and also classifies the contents of the value of TV communication.What is more,Prof.Song proposes his original and speial viewpoints on how to realize the value of TV communication.