吉林省民俗旅游知名度提升的策略研究

A research on the tactics of improving the popularity of folklore tourism in Jilin Province

从民俗文化内涵的角度对吉林省民俗旅游资源进行了分类阐述。在此基础上提出应采取网络宣传、视听形象宣传、文字图片宣传、展示宣传、推销宣传、策划新闻事件、举办节庆活动、人员促销等多种宣传促销策略,来提升吉林省民俗旅游的知名度,从而促进旅游消费。

The article classifies folklore tourism resources of Jilin Province from the cultural connotation of folk customs.On this basis,it proposes some tourism propaganda and promotion tactics such as network propaganda,audio-visual propaganda,character and picture propaganda,exhibition propaganda,marketing propaganda,the planning of news events,the holding of festival activities and personnel promotion to improve the popularity of folklore tourism of Jilin Province and promote tourism consumption.