市场经济条件下体育运作的公益性与商业性

Public Welfare and Commercial Quality in Sports Management under Marker Economy

从市场经济自身法则能否完全支配整个体育、市场经济能否兼容公益性体育入手，论证体育运作具有公益性与商业性并存的属性。在经营目的──市场状态二维分类基础上，提出市场经济条件下体育运作应选择市场──非营利方式为主体。

From the points whether the law of market economy can control the whole sports completely and whether the market economy can contain the publuc welfare, the author expounds and proves the property of public welfare and commercial quality in sports management, and on the basis of the two classifications of the business aim and market state, he points that the sports management under the condition of market economy should select the market-non-profit-making way as the main body.