从电视剧制作经营看电视媒体内容产业的发展方向

The Developing Trend of the TV Media Content Industry from the Prospect of the Producing and Running of Teleplay

电视剧的制作经营在电视媒体内容产业中占据着相当大的比例,本文以部分电视媒体在电视剧制作经营中的实践情况为例,通过对电视媒体参与电视剧制作经营的动因进行分析,全面探讨了电视媒体参与电视剧制作经营的积极意义和重要性,并提出了现阶段需要重点解决的问题,初步展望了电视媒体影视内容产业的发展方向。

The producing and running of teleplay takes more and more proportion in the TV media content industry.Taking some practices of the TV media in the producing and running of teleplay as examples and analyzing its motives,the author will discuss the positive meaning and importance of the TV media＇s involving in the producing and running of teleplay.He also provides the readers with some solutions to the current significant problems and some preliminary prospects of the developing trend of the TV media content industry.