浅析电视节目包装

A Brief Analysis of TV Program Packing

在我国,电视节目从"奇货可居"到需要"自我营销",开始于20世纪90年代中期,背景是有线电视的迅速发展,省级卫视相继上星,本土专业化频道的大量出现,在改变着供需双方市场地位的同时,也催生了电视包装这个新的行业。本文论述了电视节目包装、频道包装和栏目包装,概述了电视包装所包含的三要素。

TV program,a thing that used to be rare,has to be promoted by the producer.It began in the middle of the 20th century and the background was the rapid development of the cable TV and the birth of a lot of local channels;therefore,a new industry——TV program packing has been triggered.The author will explain what TV program is and how TV program can be packed as well as its three major factors and its developing trend.