基于模糊综合评判的航空公司战略联盟合作伙伴选择研究

Study on Selection of Cooperation Partners in the Airline Strategic Alliances

航空公司战略联盟成功的关键是能否选择出理想的合作伙伴,这是一个复杂的决策问题.提出了一个比较新颖的算法.首先根据AHP方法确定模糊评价矩阵和权重向量,并针对航空联盟的敏捷性要求和特定的市场需求,提出了评价指标两两间的比较标度的修正方法,然后通过模糊运算对目标函数进行排序,实现对合作伙伴的最优选择.最后以实例表明本算法能有效的支持伙伴选择.

Partner selection is the key to successful airline strategic alliances,and is an important and complex decision problem.In this paper,a new algorithm was put forward. First,the fuzzy comparison matrix and the criteria weight vector were given in the light of Analytic Hierarchy Process（AHP）.And the modifying method of the pairwise comparison gauge was presented according to the agility of airline alliances and the specific market demand. Then the optimal solution was acquired in terms of the sequence result of objective function. Finally,an example demonstrates the validity of the algorithm.