基于SEO的网站IA策略研究

Study on the Strategy of IA for Website Based on SEO

搜索引擎已成为互联网流量分发器,网站信息构建应高度重视SEO技术,通过了解搜索引擎规律,优化网站结构、网站内容及用户体验,从而提升网站的访问率。而信息构建是从网站的导航、组织、标志、检索系统来设计组织信息的,以提高信息可理解性。本文从SEO技术角度,结合信息构建的原则与方法,探讨了在网站IA环境下的SEO相关策略,旨在提高网站的访问率与可理解性。

Search engines have become the Internet flow rate dispatcher. The website information architecture should pay attention to SEO techniques, which trys to enhance the website＇s visiting rate by understanding the rules of search engines, optimization the site structure, site content and user experiences. To improve the information comprehensible, the IA organizes the site information by the means of four core systems, which includes the navigation, organization, indexing, retrieval system. Standing for the perspective of SEO techniques, and combining with the principles and methods of website IA the paper tries to explore the SEO strategy in the environment of website IA aiming at improving the site＇s visiting rate and comprehensibility.