审美范式的超越:新媒体动漫艺术解析

Analysis on the Exceeding of New Aesthetics Model of New Medium Cartoon

"新媒体"是指相对于"旧媒体"而言在内容和形式上具有历史性变革的一种媒介形式。传统的动漫与新媒体的耦合所生成的新媒体动漫是指结合于新媒体如移动通讯、互联网、网络电视、P2P、IPTV等区别于传统报纸、杂志、广播、电视、电影等传统媒体而言而诞生的一种新的动漫艺术形式。它既有对传统动漫的更新和利用,更有对传统动漫的扩展与超越。它具有审美趣味的多元化、审美取向的世俗化、审美样式的娱乐化,审美表现的技术化、审美意象的图像化、审美叙事的非线性性、审美感兴的互动性、审美表征的虚拟性、审美价值的多维取向性等美学新质。它从某种意义上说颠覆了以往传统动漫艺术的美学范式。

The new medium is an intermediary form which has gigantic differences from old medium in content and form.New medium cartoon and caricature is a kind of new catoon and caricature form in which tradition catoon and cari-cature Composed with new medium,such as Move Communication,Internet,network TV,P2P、IPTV.It is not only the renew and reuse of tradition catoon and caricature,but also expansion and exceeding of them.There are some new aes-thetics qualities in the new medium cartoon and caricature：diversification of taste,secularization in choose,much entertai-ment in aesthetic form,much technology in show,imaginative in image,nonlinearity in narrate,mutually move nature in aesthetic feeling,and so on.This new quality has constructed the appreciation of the main body mentality,that’s one kind of new model.