化妆品行业营销总监招聘方案设计——以L化妆品公司为例

The Design of Recruitment System for the Marketing Personnel Based on the Cosmetics Industry

营销总监作为服务型企业价值的创造者,对提高企业绩效及实现发展目标有至关重要的影响。当前,中国化妆品行业正如雨后春笋般茁壮成长,市场也愈演愈激烈。化妆品行业应通过建立一套完善的招聘体系来提升营销总监人员的选拔标准,增强企业竞争实力。

The marketing director,as the service-oriented enterprise value main inventor,is very important for improving performance and achieving the development targets.At present,cosmetics industry in China have been developing triumphantly,and they face acute competition.So,cosmetics industry should set up one perfect recruitment system to promote selection criteria,which enhances their competitive ability.