连锁超市顾客保留策略分析

The Analysis on Customer Retention Strategy of Chain Supermarket

连锁超市起源于美国,20世纪50年代以后才进入快速发展时期。我国的连锁超市起步较晚,目前还存在一些问题。本文将顾客保留策略引入到连锁超市企业,可以从根本上改善连锁超市企业的经营现状,通过帮助连锁超市准确细分客户市场、充分把握目标客户的需求、开展针对性营销,挖掘目标客户的潜在价值,提高目标客户的满意度和忠诚度,最终增加连锁超市的收益,实现连锁超市的长期发展。

Chain supermarket was originated from America,which flourished in 1950s.China＇s chain supermarket started fairly late.At present there are still some problems.Introducing the customer retention strategy into the chain supermarket can improve chain supermarket operation,help chain supermarket sub-divide the customer market and make sure the customer＇s needs,carry out the personal marketing,excavate the potential value,raise the target market＇s satisfaction and loyalty,and can finally increase the revenue of the chain supermarket,and make the chain supermarket achieve along-term development.