创建“两型”企业:企业承担社会责任的新范式

Constructing Two-oriented Corporation: the New Mode of Enterprise Taking Social Responsibility

企业社会责任理论改变了传统的企业理念,并在实践上形成了全球企业社会责任运动。企业社会责任意识正在改变企业的经营理念和经营方式,成为企业获取持续竞争力的重要途径。中国资源消耗型和环境破坏型的粗放的经济发展方式,对企业发展的持续性带来巨大的挑战,推动企业向"两型企业"(即资源节约型、环境友好型企业)的转型,是企业承担社会责任的新范式,也是实现企业可持续发展的现实选择。

The theory of corporation social responsibility has changed the traditional enterprise concept and formed a global corporaion social responsibility movement in practice.The idea of corporate social responsibility is changing the concept and mode of enterprise management,which becomes an important way for enterprises to gain power.A pattern of extensive economic development resource-consuming and environment-destroying in China is a huge challenge to the sustainable development of enterprise,so the transformation into two-oriented corporation（resource-saving and environment-friendly corporation）is the new mode of corporate taking social responsibility and the realistic choice of realizing the sustainable development of enterprise.