中德会展中心城市的比较分析——以上海、慕尼黑和法兰克福为例

The Comparative Analysis of the Exhibition Center between China and Germany with Shanghai,Munich and Frankfurt as Examples

随着上海世博会的召开,上海的会展业进入了一个迅猛发展的时期。上海的目标是要打造世界著名会展中心城市,深入而全面地分析城市会展业的发展状况,有助于上海早日实现这一目标。本文运用专家咨询和AHP方法形成一套会展业发展影响因素的指标体系,包括会展核心体系、会展支撑系统以及城市宏观环境。本文以德国的两个著名会展中心城市慕尼黑、法兰克福作为比较对象,重点分析上海与国际著名会展城市在会展业现状、配套设施以及城市环境等方面的差距及其原因,最后结合上海自身特点总结两个城市对上海的启迪并提出建议。

With the advent of Expo in Shanghai , Shanghai＇s exhibition industry has entered a period of rapid development. Shanghai＇s goal is to be the world -famous city as Exhibition Centre. In -depth and comprehensive analysis of urban development of exhibition industry can help to build a world - class exhibition city. Firstly, an index system was established in this paper by the method of expert consultation and AHP, including Exhibition Core System, Support System and Urban Macro -environment, all of which exert important significance on Exhibition Industry. Secondly, based on the related data, we found the differences existing in comparisons of Shanghai, Munich and Frankfurt distinguished international city characterized by Exhibition, such as current situations, stupidities and the environment. Further, the causes were analyzed in this paper, covering its own development conditions as well as historical , geographical, economic and social factors. Lastly, for the part of Shanghai rides information concerning the solutions to the problems. g Exhibition Industry, our research prorides information concerning the solutions to the problems.