竹文化旅游商品的创意转向和深度开发

The Creative Orientation and Deep Development of Bamboo-culture Tourism Commodity

旅游商品是我国旅游业发展的一个薄弱环节,竹文化旅游商品的开发对竹产区旅游业的发展具有甚为重要的意义。竹文化旅游商品主要包括竹制菜品饮食、传统手工产品与工艺品、日用品、乐器及竹文化印刷出版物等类型。目前竹文化旅游商品存在缺乏特色性、纪念性和品牌性等问题,亟需通过创意转向推动旅游商品深度开发。提出通过融合多种材质、凝炼商品主题、融入创意元素、构建创意平台、打造节事链、形成品牌体系等创意构思,深度开发具有文化性、特色性、体验性、纪念性、品牌性的竹文化旅游商品。

Tourism commodity is a weak section in the chain of Chinese tourism industry.For the tourism industry of bamboo producing areas,it is of great significance to develop bamboo-culture tourism commodity.Bamboo-culture tourism commodities are mainly composed of bamboo-made foods,traditional handicrafts,daily necessities,musical instruments,bamboo culture publications and so on.Presently,there exist some problems in the development of bamboo-culture tourism commodity,such as lack of characteristics and signature,low brand awareness and so on.Therefore,it is urgent to promote the deep development of bamboo-culture tourism commodity through creative orientation.In this paper,a series of creative ideas such as the integration of a variety of materials,the refinement of product themes,the mergence of creative elements,the build of creative platforms,the hold of festivals and the fostering of brands are suggested to develop bamboo-culture tourism commodity in-depth so as to provide tourists souvenirs with unique culture,happy experience and sounding brand.