摘要
营销是一个企业发展的关键,面对新形势新条件,企业必须采用现代化企业营销手段。本文以企业营销的基本概念为基础,分析了企业营销中存在的问题,以及根据存在的问题提出了适应现代化企业的营销手段。
Marketing is the key to the development of an enterprise,in face of the new situation,the enterprise must adopt the new conditions of modern enterprise marketing tool. Based on the basic concept of enterprise marketing,this paper analyzed the problems in the enterprise marketing and put forward the modern enterprise marketing method according to existing problems.
出处
《价值工程》
2010年第31期19-19,共1页
Value Engineering
关键词
企业营销
存在问题
营销手段
enterprise marketing
problems
marketing means
