摘要
南非世界杯已经圆满落幕,但是那些在世界杯闪耀的中国元素仍然吸引着全世界的目光。呜呜祖拉、普天同庆、中国英利、哈尔滨啤酒等一系列中国元素弥补了中国队缺席世界杯的遗憾,同时昭示着中国元素的国际化发展。然而,中国元素的世界杯之旅也暴露出诸多问题,优势与弊端并存,机遇与挑战并进,唯有明确意识,深入分析,努力创新,中国元素才不至于成为过眼云烟。
South Africa World Cup has come to an end,but those Chinese elements shining in the World Cup is still attracting the attention of the world. Vuvuzela,JABULANI,Yingli in China,Harbin beer and a series of Chinese elements make up the regret that the Chinese team missed the World Cup,while clear the international development of Chinese elements. However,China's elements' World Cup adventure also revealed many problems. Advantages and disadvantages are co-exist,the opportunities and challenges are in hand,only a clear awareness,in-depth analysis,effort to innovation,the Chinese elements will not gone away.
出处
《价值工程》
2010年第31期144-145,共2页
Value Engineering
关键词
南非世界杯
中国元素
中国制造
民族品牌
South Africa World Cup
Chinese elements
made in China
national brand