对高职招生宣传工作的分析与思考

Analysis and Thinking about Enrollment Propaganda Work in Higher Vocational College

随着社会发展的需要和高等教育改革的进一步深入,高等学校的办学规模不断扩大,对招生宣传工作提出了越来越高的要求。本文针对招生宣传工作的内容、方式等各个环节,开展问卷调查和汇总分析。根据结果对高职院招生宣传工作提出了有针对性的对策。

Along with the need of social development and further reform of higher education,running scale of higher school unceasingly expands and it puts forward higher request to enrollment propaganda work. Aiming at each link of enrollment propaganda work,content,way and so on,this paper carries out questionnaire survey and meta-analysis. According to the results,the author puts forward countermeasures for enrollment propaganda work of higher vocational college.