毛泽东媒介批评实践与思想论略

On Mao Zedong's Practice and Thought of Media Criticism

在毛泽东的新闻实践活动中,媒介批评是其中重要的一项内容。真实传播、新闻报道是否具有政治意识,是毛泽东进行媒介批评的主要理论视角。他推崇通俗易懂、明白晓畅的文风。毛泽东媒介批评的特点是:注重传播效果,力求实事求是,形式多样,语言简洁,生动形象,逻辑性强。毛泽东同志的媒介批评常常夹杂在文件、报告、指示当中,是他领导工作的一个有机组成部分,常常能够产生立竿见影的批评效果。

The media criticism is one of the important items in Mao Zedong＇s news practice.Whether true communication and news report has political awareness is the major theoretical perspective of Mao Zedong’s media criticism.He admired the easy and coherent style of writing.The distinguishing feature of Mao Zedong’s media criticism is paying attention to communication effect,seeking truth from facts and diverse forms,succinct words,vivid image and strong logic.Mao Zedong’s media criticism often exists in documents,reports and instructions.It is an organic part of his leading work,often producing an immediate criticizing effect.