福建省健美操产业的现状及发展策略研究

Study on the Status and Development Strategy of Aerobics Industry in Fujian Province

采用文献资料法、问卷调查法、访谈法及数理统计法,对福建省健美操俱乐部产业、健美操竞赛产业、健美操培训产业及健美操其他用品产业进行研究.研究表明:福建省健身房的发展还存在着诸如服务项目开发不够、经营方式单一,缺乏赛事经纪,尚未建立健美操培训机构,还未形成自己的品牌等问题.解决这些问题,企业必须树立正确的服务理念,政府在政策上和资金上要给予必要的扶持,企业要与高校联手建立有效的培训体系.

With documents,questionnaire,interview and mathematical statistics,this paper studies the aerobics industry,competition industry,aerobics training industry and other supplies industries for aerobics in Fujian Province.The result shows that the gym is lack of project development services with only a single mode of operation,and the other industries are lack of event brokers,no aerobics training institutions,and do not create their own brands and so on in Fujian Province.For addressing these issues,enterprises must establish the correct concept of service,and goverment should be given the necessary support in policy and funding,the effective training system must be established with the high school.