我国体育用品企业自主创新动力及其实现路径研究

Study on Independent Innovation Power of the Sporting Goods Business and Its Realizing Path in China

本文从产品质量与科技含量、产品设计、广告创意角度对国内外体育用品企业自主创新做了对比分析,揭示出影响我国体育用品企业自主创新动力的动力因素,进而寻觅到我国体育用品企业自主创新路径。

This paper, from the product quality and technology content, product design, advertising creative perspective, made a comparative analysis on independent innovation of domestic and international sporting goods company, revealed the dynamic factors impacting China sport goods business innovation power, and found out the path of indePendent innovation of the sporting goods business in China.