新媒介环境下广告教学研究

Research on the Teaching of Advertising under the New Media Environment

随着数字化的深入发展,手机、互联网等新兴媒介已经渐趋成熟,全新的媒介环境正在形成,而整个广告景观与过去相比发生了深刻变革,这无疑给现实中的广告教学提出了新的课题。本文试从广告理论教学、实践教学等具体的角度提出新媒介环境下广告教学的新思路。

The new media environment is forming with the development of digitalization of mobile,internet.And the advertising has been changing greatly which brings the new task into the teaching of advertising.This paper will focus on the innovation of teaching of advertising under the new media environment from both of the theory and practice teaching.