山东半岛城市群会展整合发展研究

Study on MICE's Integrated Development of Shandong Peninsula Urban Agglomeration

山东半岛的会展业发展目前处于后进地位,要想跻身于全国会展业的前列,需要半岛城市群的会展进行整合,相互优势互补,通力合作,共同进步。在整合发展的过程中,各城市的利益相关者之间往往出于自身利益的考虑而意见相左,出现不合作的问题。本文就山东半岛城市群会展发展的问题作了简要分析并提出整合发展的一些建议。

If Shandong peninsula urban agglomeration＇s exhibition wants to become the sixth growth pole of exhibition economic zone,it needs to integrate Shandong peninsula urban agglomeration＇s exhibition,respect each other＇s needs for interests,based on concerted cooperation,and realize common development.Based on stakeholder theory and game theory,this paper gave a brief analysis on the problems during the development of Shandong peninsula urban agglomeration＇s exhibition,and put forward some suggestions on the integrated development.