会展旅游中旅游业和会展业相互关系的研究

The Mutual Relations Study of MICE Industry and Tourist Industry in MICE Tourism

当前,旅游业迅速发展,国与国之间、地区之间的旅游市场竞争已越来越激烈,各国、各地无不加强旅游产品的营销工作。作为一种比较有效的营销手段,中国各种类型的旅游会展如雨后春笋般得到繁荣发展。本文对旅游会展进行了深入的研究,从旅游业和会展业相互关系的角度对其内涵进行了深入的分析,旨在从中寻找会展旅游发展的思路。

At present, as the rapid development of tourism between countries and between regions of the tourism market has become increasingly intense competition, countries all around are strengthening the marketing of tourism products. This paper presents an in-depth study on MICE tourism from the relationship between tourism and exhibition industry, and aims to find the idea of MICE tourism development.