摘要
本文采用文献资料法和逻辑分析法,分析了大众传媒这一利益相关者对我国职业体育的影响。旨在引起体育界人士更广泛、更深入的关注,使其能更好的利用大众传媒这一把双刃剑,为我国职业体育的发展起到有效的推动作用。
By the literatures,logic analysis method,this article analyzed the stakeholde——mass media＇s influences on Chinese professional sports,aiming to arise more people caring in professional sports circle,so as to well use the mass media,a double-edged sword,to promote Chinese professional sports＇ development.
出处
《科技信息》
2010年第05X期67-67,355,共2页
Science & Technology Information
关键词
大众传媒
职业体育
Mass Media
Professional Sports
